Approach

Simply put, we work the way that works best for you.

A nontraditional structure gives Twist the flexibility to tailor the process and the team to meet your needs most efficiently. From your approvals procedures and billing preferences to the level of project management you require, we can be as elastic as your requirements demand. We are affiliated with a host of related industry professionals, including photographers, printers, programmers, premium suppliers, and other specialists

 

Twist can develop a multimedia campaign for you from the ground up or dovetail a single project with anything you already have in the works. In any case, we believe effective communications start with sound strategic direction, and we begin by asking the right questions. We make it our business to thoroughly understand your business and to adhere to  your budget, time frame and brand standards. We help you sift through the details to get to the point and make it stick with your audience.

Services

Twist creates integrated marketing and employee communications for clients that range from the FORTUNE 500 to those fortunate enough to make their first-year sales projections. We run a small shop with big capabilities that prides itself on original thinking, individual attention and expert counsel. When you work with Twist, you benefit from many of the services you might expect from a large conventional ad agency—branding, writing, design, production—without layers of management, complicated fee structures or rigid contract agreements.

Our capabilities include …

  • Advertising
  • Brochures & Datasheets
  • Corporate Identity/Logos
  • Direct Mail
  • Digital Media
  • Employee Communications
  • Newsletters, Articles
  • Package Design
  • Sales Aids: Presentations & POP
  • Trade Show Graphics
  • Websites

Experience

Twist was founded by two former ad agency vice presidents, both with multidisciplinary skills, who enjoy doing the real hands-on work that attracted them to the business in the first place.

Merrell McGuire

President & CEO

Merrell has created and implemented communications plans that have incorporated everything from trade ads to trade shows. As an MC specialist at Air Products and Chemicals, she researched and developed the strategy for an award-winning positioning campaign, which later was used as a case study in a Houghton Mifflin marketing textbook. Merrell received two corporate performance awards at Air Products—one for her role in coordinating the company’s first multimedia road show.

As vice president, management supervisor at Ketchum Advertising, Merrell developed more results-driven programs for clients such as DuPont, Hewlett-Packard and The Graduate Hospital. DuPont recognized Merrell’s contributions with two achievement awards never before presented to a non-DuPont employee.

Merrell teamed up with her Ketchum colleague, Fred Yavorsky, to form Twist Communications in 1999. As a writer/editor who studied graphic design, Merrell’s expertise runs the gamut—from strategy and planning to creative development. In addition to her client contributions, she contributes her time to charitable causes.

Fredrick Yavorsky

COFOUNDER

Fred was a senior art director for top agencies, including Foote, Cone & Belding and Ketchum Advertising. His work earned accolades for organizations such as The Pennsylvania Lottery, Air Products, DuPont, Campbell Soup and Kraft/General Foods.

Fred left Ketchum to start his own graphic design business. After four years, Ketchum persuaded him to return as vice president, creative director of the agency’s new design group. Eventually, he found the adventure of entrepreneurship more exciting, and he and Merrell  joined creative forces to start their own firm.

Along with antique advertising signs, Fred collects advertising awards. He has earned more than 50—including medals from the Art Directors’ Club, ADDYs, Bellringers and an Obie for excellence in outdoor advertising.